Episodes (Page 171)
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Focused on generating top-line revenue through niche advertising on Instagram.
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Emphasized the importance of starting small with 'one is greater than zero'.
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Discussed the growing importance and features of video on Twitter.
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Explored marketing opportunities and potential of the Yik Yak app.
Winston Churchill
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Highlighted viral marketing strategies that require no monetary budget.
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Discussed the pros and cons of franchising consumer-facing businesses.
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Explored the complexities and potential pitfalls of hiring friends.
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Encouraged listeners to reconnect with people they haven't spoken to in years.
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Motivate employees by understanding their career ambitions and personal drivers.
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Emphasize the importance of 'hustle' as a core principle for success in 2015.
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Avoid the 'middle' by not chasing trends; focus on long-term market direction.
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Strategic planning is crucial for all business activities, including website presentation.
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Twitter is the 'town hall' for breaking news and real-time chatter.
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Gary believes he can run any company by reverse-engineering its data and culture.
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Marketing agencies should focus on client results, not industry awards.
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Patience is a crucial value for achieving long-term success and avoiding failure.
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Google+ is seen as a failure because Google copied rather than innovated.
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A balance of specialists and 'jacks of all trades' is vital for companies.
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Discusses the competitive nature of business and how to respond to rivals.
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Questions the value and authenticity of high-end wine and luxury experiences.