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Marketing Against the Grain

Marketing Against the Grain

This podcast explores emerging marketing trends, growth strategies, and innovation through unfiltered discussions with HubSpot's CMO and SVP of Marketing. It offers unique, undiscovered tactics and in-depth examinations of fresh ideas for marketers seeking a competitive edge.

11
Episodes
6
Guests

Notable Guests

AN
Amanda Natividad 1x
CS
Cody Schneider 1x
DY
Danny Yeung 1x
DS
Dharmesh Shah 1x
KB
Kipp Bodnar 1x
SR
Sabrina Ramonov 1x

Recent Episodes

Oct 8, 2026 · 0:16:31
✨ Muse AI, a free personal AI agent from Meta, can extract Instagram engagement data.
0:16:31
Oct 6, 2026 · 0:34:52
✨ Meta's Muse and Instinct are leading new proactive personal AI agents.
0:34:52
Oct 1, 2026 · 0:29:26
✨ Marketing teams are evolving, not disappearing, with a focus on specific roles.
0:29:26
Sep 29, 2026 · 0:29:03
✨ Learn to make AI content sound like you with three simple files.
0:29:03
Sep 24, 2026 · 0:28:15
✨ AI agents reduced Facebook cost per lead from $82 to $15.
Cody Schneider
0:28:15
Sep 22, 2026 · 0:27:23
✨ HubSpot lost 140 million visits but increased demand by 20%, showing old marketing rules are broken.
0:27:23
Sep 17, 2026 · 0:32:50
✨ 68% of Google searches end without a click, traffic is shifting away from websites.
Amanda Natividad
0:32:50
Sep 15, 2026 · 0:41:06
✨ 86% of new companies are expected to be one-person businesses, fueled by AI.
Dharmesh Shah
0:41:06
Sep 10, 2026 · 0:31:26
✨ IM8 spends $300K+/day on Meta ads, focusing on creative over targeting.
0:31:26
Sep 8, 2026 · 0:32:58
✨ B2B CMO roles are declining as marketing functions are split between brand and growth.
0:32:58
Sep 3, 2026 · 0:38:20
✨ Sabrina Ramonov generated $120K from one Instagram Reel using a comment-based system.
0:38:20

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