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Freakonomics Radio
Freakonomics Radio

When Willpower Isn’t Enough (Rebroadcast)

Dec 31, 2015 · 00:31:02
AI Summary
  • Personal willpower often fails when faced with temptation.
  • Introduces 'temptation bundling' as a strategy for better decisions.
  • Combines disliked tasks with enjoyable rewards to increase motivation.

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