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Stanford Graduate School of Business
Stanford Graduate School of Business

Unconventional Strategy Led to '04 Win for Mehlman

Jul 27, 2009 · 0:50:03
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✨ AI Summary
  • Ken Mehlman, Bush-Cheney Re-election Chair, discussed strategy.
  • He detailed using data analysis for targeted voter outreach.
  • Unconventional methods led to a successful 2004 campaign.

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