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Stanford Graduate School of Business
Stanford Graduate School of Business

Dueling Professors: Jennifer Aaker and Dave Aaker in Conversation

Jun 4, 2010 · 1:07:19
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✨ AI Summary
  • Dave and Jennifer Aaker discuss marketing's evolution.
  • Father-daughter duo share research on brands and social media.
  • Explore their mutual impact on each other's work.

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