PodcastIntel
Sign in Get Started Free
Stanford Graduate School of Business
Stanford Graduate School of Business

The Effectiveness of Message Framing to Influence Behavior

Apr 12, 2012 · 0:37:08
Listen to Episode
✨ AI Summary
  • Kate White presented research on message framing for recycling.
  • Compared effectiveness of loss frames versus gain frames.
  • Aimed to influence people's recycling behavior.

More from Stanford Graduate School of Business

Stanford Graduate School of Business
The Courage to Look Dumb | Abhinav Kejriwal, MBA ’26
Apr 4, 2026 · 0:10:46
Stanford Graduate School of Business
An Invisible Victory: The Case for Homelessness Prevention | Anna Giannuzzi, MBA ’27
Apr 3, 2026 · 0:10:09
Stanford Graduate School of Business
Ep75 The Misleading Truth Behind IRR
Apr 3, 2026 · 0:26:09
Stanford Graduate School of Business
The Secret of Microfinance | Rahim Haliminski, MBA ’26
Apr 3, 2026 · 0:08:39
View all episodes →

Get AI Summaries for Every New Episode

Subscribe to Stanford Graduate School of Business and get AI summaries, guest tracking, and email digests delivered automatically.

Sign Up Free →