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Stanford Graduate School of Business
Stanford Graduate School of Business

Mark Tatum: Creating the NBA's "Digital Water Cooler"

Jun 12, 2013 · 0:02:41
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✨ AI Summary
  • Mark Tatum explains the NBA's use of big data and social media.
  • Focuses on creating a fan engagement 'digital water cooler'.
  • Discusses marketing partnerships and fan interaction strategies.

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