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Stanford Graduate School of Business
Stanford Graduate School of Business

Itamar Simonson & Emanuel Rosen: Absolute Value

Dec 11, 2013 · 0:04:59
AI Summary
  • Itamar Simonson and Emanuel Rosen discuss customer behavior shifts.
  • The internet's impact on traditional marketing and branding effectiveness.
  • New book 'Absolute Value' explores influencing customers in the age of information.

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