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Stanford Graduate School of Business
Stanford Graduate School of Business

The Industrialist's Dilemma: Beth Comstock, Chief Marketing Officer of GE

Mar 6, 2016 · 0:35:38
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✨ AI Summary
  • GE addresses growth challenges in slow-moving market segments.
  • Digitization requires fundamental changes in company operations.
  • Embracing change by 'naming it to claim it'.

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