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Stanford Graduate School of Business
Stanford Graduate School of Business

Bare Escentuals - The Power of Purpose

Nov 22, 2016 · 0:06:02
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✨ AI Summary
  • Bare Escentuals leads with purpose for innovation and product launches.
  • Leslie Blodgett and Simon Cowell share brand-building strategies.
  • Professor Jennifer Aaker examines purpose-driven business models.

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