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Stanford Graduate School of Business
Stanford Graduate School of Business

Bare Escentuals - The Power of Story

Nov 22, 2016 · 0:08:08
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✨ AI Summary
  • Bare Escentuals uses storytelling to build brand and community.
  • Leslie Blodgett and Simon Cowell discuss internal/external story use.
  • Professor Jennifer Aaker explores brand narrative in business.

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