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Stanford Graduate School of Business
Stanford Graduate School of Business

It's the Journey, Not the Destination: How Metaphor Drives Growth After Goal Attainment

Sep 30, 2019 · 0:04:11
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✨ AI Summary
  • Reflecting on the journey, not just the destination, drives growth.
  • Metaphorical thinking about achievements enhances long-term success.
  • Szu-chi Huang and Jennifer Aaker present behavioral science findings.

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