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Stanford Graduate School of Business
Stanford Graduate School of Business

Class Takeaways — The Frinky Science of the Human Mind

Jul 26, 2021 · 0:05:32
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✨ AI Summary
  • Professor Baba Shiv discusses building emotional connections for persuasion.
  • Highlights the 'frinky science' of the human mind.
  • Emphasizes emotional appeals over purely rational arguments.

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