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Stanford Graduate School of Business
Stanford Graduate School of Business

Grit & Growth | From Informal Markets to E-commerce: The Jumia Story

Jan 10, 2022 · 0:33:34
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✨ AI Summary
  • Juliet Anammah discusses Jumia's transition from informal markets to e-commerce.
  • Strategies for overcoming barriers to online shopping in Africa.
  • Jumia's role as Africa's largest e-commerce platform.

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