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Stanford Graduate School of Business
Stanford Graduate School of Business

Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton

May 10, 2022 · 1:00:07
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✨ AI Summary
  • Dara Treseder stressed brand clarity and purpose.
  • The discussion covered performative action and connected fitness.
  • Authenticity in branding is crucial for consumer connection.

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