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Stanford Graduate School of Business
Stanford Graduate School of Business

76. Change My Mind: Using “Pre-suasion” to Influence Others

Jan 24, 2023 · 0:27:31
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✨ AI Summary
  • Robert Cialdini introduces the concept of 'pre-suasion'.
  • Persuasion begins by framing the audience's attention.
  • Priming receivers to be more receptive to messages.

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