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Stanford Graduate School of Business
Stanford Graduate School of Business

S02E19 Grit & Growth | Marketing: Who Are Your Actual Customers?

Apr 18, 2023 · 0:30:45
AI Summary
  • Nick Musyoka increased Sonar Imaging Center revenues by 500%.
  • Targeted marketing messages to specific customer segments.
  • Professor Levav explains customer segmentation for effective marketing.

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