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AI Summary
- Michael Berkowitz transitioned from finance trading to founding Norwegian Wool, a luxury coat brand competing in high-end market
- Breaking into luxury market required understanding brand positioning, quality differentiation, and affluent consumer psychology
- The quiet luxury trend reflects broader consumer shift toward understated elegance and quality over logo-driven status symbols
Guests on This Episode
EE
Ed Elson
44 podcast appearances
MB
Michael Berkowitz
1 podcast appearance