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THE ED MYLETT SHOW
THE ED MYLETT SHOW

Reebok's Billion Dollar Pivot w/ Joseph William Foster

Mar 15, 2022 · 50m
AI Summary
  • Joe Foster shares 60 years of experience behind Reebok's evolution from J.W. Foster & Sons to billion-dollar brand pivot
  • Traces family legacy of pioneering spiked running shoes that helped athletes set world records and win Olympic gold medals
  • Documents Reebok's journey through decades of growth, challenges, and strategic transformations in the athletic footwear industry

Guests on This Episode

JF
Joseph William Foster
1 podcast appearance

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