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On with Kara Swisher
On with Kara Swisher

Inside Rivian’s Strategy to Survive a Hostile EV Market

Jan 29, 2026 · 1h 2m
AI Summary
  • Rivian CEO RJ Scaringe discusses the EV market challenges.
  • He outlines Rivian's strategy for survival amidst cooling sales and tariffs.
  • The conversation focuses on the future of electric vehicles and Rivian's R2 SUV.

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