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AI Summary
- Rose Blumkin fled Russia with $66, opened a furniture store at 43 with no English or education, and built Nebraska Furniture Mart into a billion-dollar empire
- Her formula: sell cheap, tell the truth, don't cheat the customer—creating earned trust through radical simplicity and relentless focus
- Business survived depressions, fires, lawsuits, and tornadoes; Warren Buffett called it the ideal business