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AI Summary
- Akio Morita co-founded Sony after rejecting a traditional path as heir to a 300-year-old sake-brewing family, instead forging his legacy in post-war Japanese electronics
- He was determined to change global perceptions of Japanese products as low-quality by targeting affluent markets with high-quality, differentiated products from day one
- Morita believed in long-term vision over short-term profits, product innovation without market research, and brand building—famously inventing the Walkman against internal opposition, which sold 400 million+ units