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AI Summary
- Russ Maschmeyer leads AI and Spatial Commerce at Shopify, focusing on how image generation and other AI tools can empower entrepreneurs and merchants
- Discusses the practical integration of generative AI into e-commerce platforms to enhance product visualization, search, and customer experience without replacing human creativity
- Explores the intersection of natural language interfaces, embodied design, and accessibility, showing how AI can make business tools more intuitive and inclusive