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Lenny's Podcast: Product | Career | Growth
Lenny's Podcast: Product | Career | Growth

The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)

Dec 8, 2022 · 1h 38m
AI Summary
  • Pricing strategy requires understanding willingness to pay through structured conversations; segmentation and timing of when to implement pricing are critical foundational decisions
  • Behavioral pricing impacts customer decisions; restructuring pricing during downturns and across segments requires both analytical rigor and psychological understanding
  • Real-world examples from Uber, Asana, and LinkedIn show how monetization strategy connects to product value delivery and long-term business sustainability

Guests on This Episode

MR
Madhavan Ramanujam
2 podcast appearances

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