Lenny's Podcast: Product | Career | Growth

Lenny's Podcast: Product | Career | Growth

How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more)

Sep 17, 2023 · 1h 48m

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✨ AI Summary

Christopher Lochhead introduces the concept of becoming a 'category pirate'.
Learn to define and dominate new market categories.
Key strategies for disruptive product positioning and marketing.

Guests on This Episode

CP

Category Pirates

1 podcast appearance

ND

Niche Down

1 podcast appearance

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