Lenny's Podcast: Product | Career | Growth

Lenny's Podcast: Product | Career | Growth

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Jun 29, 2025 · 1h 22m

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✨ AI Summary

David Placek shares the process behind billion-dollar brand names.
Lexicon Branding created names like Sonos, Azure, and Impossible Burger.
Learn a three-step process for impactful brand naming.

Guests on This Episode

DP

David Placek

1 podcast appearance

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