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Lenny's Podcast: Product | Career | Growth
Lenny's Podcast: Product | Career | Growth

"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel

Nov 9, 2025 · 1h 21m
AI Summary
  • Jen Abel outlines enterprise sales playbook for $1M-$10M ARR focusing on vision-casting rather than problem-solving to win deals
  • Tier-one logos like Stripe and Tesla make best early customers counterintuitively; pricing at $10K-$20K range creates dangerous pitfalls
  • Services are fastest path to enterprise doors through design partnerships; timing first salesperson hire depends on specific founder-led sales readiness

Guests on This Episode

JA
Jen Abel
1 podcast appearance

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