✨
AI Summary
- GTM is becoming strategically crucial in the AI era; the rise of the 'GTM engineer' reflects how technical expertise now matters in go-to-market functions like sales and operations
- Proper segmentation and building sales orgs that earn engineer and product respect require understanding customer psychology—most buyers purchase to avoid pain rather than gain upside
- Build vs. buy calculus for GTM tools has shifted with AI; the changing landscape demands thoughtful tooling decisions that support scaling revenue teams effectively
Guests on This Episode
JG
Jeanne DeWitt Grosser
2 podcast appearances