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The GaryVee Audio Experience
The GaryVee Audio Experience

The Strategy Behind Pepsi's “Challenger” Brand Approach w/ Todd Kaplan, VP of Marketing

Aug 9, 2019 · 00:41:22
AI Summary
  • Todd Kaplan shares Pepsi's 'challenger' brand marketing strategy.
  • Discussion on how PepsiCo approaches modern marketing execution.
  • Takeaway: Respectful requests can significantly improve your position.

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