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AI Summary
- Organic social content is the strategy itself, not just promotion vehicle; if it doesn't hit organically, don't spend paid dollars on it
- Traditional Paid-Owned-Earned model is broken; Interest Media era demands creative excellence upfront for B2C, B2B, and CPG brands
- Agencies losing ground by playing defense; smaller, agile teams outflank incumbents through authentic, high-volume creative output
Guests on This Episode
OC
Organic Social Content
1 podcast appearance