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The GaryVee Audio Experience
The GaryVee Audio Experience

Live Shopping Is the New 2012 Social Media

Jan 16, 2026 · 00:42:05
AI Summary
  • Live shopping in 2026 mirrors social media opportunity in 2012; TikTok Shop affiliate marketing represents a gold rush for creators
  • Adopt maybe-skewing-toward-yes mindset; perfectionism and overanalysis stem from insecurity and fear of being seen
  • Creator identity matters more than the idea itself; no original niches exist, so pursue multiple side hustles without forcing one lane

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