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AI Summary
- Alex Schultz advises startups to avoid creating dedicated growth teams early; instead, the entire company should focus on growth with the CEO as head of growth
- Critical to establish a single north star metric (monthly active users at Facebook, daily sends at WhatsApp, nights booked at Airbnb) that leadership publicly commits to and makes the entire organization accountable to
- Facebook didn't create their growth team until they had tens of millions of users, showing that early-stage startups need unified, CEO-led growth focus rather than specialized teams