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Big Boss Interview
Big Boss Interview

#5 Merlin Entertainments CEO, Fiona Eastwood: Our Biggest Competition? Kids On Screens

Oct 21, 2025 · 38m
AI Summary
  • Fiona Eastwood identifies kids' screen time as Merlin Entertainments' biggest competition and explains why the company partners with brands like Lego, Peppa Pig, and Minecraft
  • Merlin has struggled from COVID lockdowns and the cost of living crisis, leading to a credit rating downgrade; Eastwood calls for VAT reduction on tourism and leisure
  • Eastwood advocates for reduced red tape on planning reforms to support the attractions industry

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