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Big Boss Interview
Big Boss Interview

#9 Superdry Co-Founder & CEO: Restructuring, Renegotiating, Rebranding

Nov 7, 2025 · 37m
AI Summary
  • Julian Dunkerton co-founded Superdry and returned in 2019 after walking away when the company's valuation plummeted from £2 billion to £8 million
  • Through restructuring, rent renegotiation, and rebranding, Dunkerton has turned Superdry profitable again and calls for High Street Renaissance
  • He argues that Brexit and current policies have disadvantaged British retailers and advocates for renewed free trade with the EU

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