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Big Boss Interview
Big Boss Interview

#12 Ford UK's Lisa Brankin: Pay Per Mile Tax Could Suppress EV Uptake.

Nov 20, 2025 · 32m
AI Summary
  • Ford UK's Lisa Brankin warns that a proposed 'pay per mile' tax on EVs could suppress already fragile electric vehicle demand
  • Brankin emphasizes that employee car benefit scheme reductions would significantly impact the auto industry and EV adoption
  • She calls for coordinated and consistent government policy, noting that regulatory ambition currently outpaces public appetite for electric vehicles

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