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The Forbes Interview
The Forbes Interview

John Sculley – Part 2 of Steve’s conversation with the master marketer and former president of Peps-Cola and CEO of Apple.

Jul 17, 2018 · 00:28:32
AI Summary
  • John Sculley recounts Steve Jobs' offer to 'save the world' at Apple.
  • He reflects on how Apple changed his life and career path.
  • Insights on marketing, consumer experience, and perception versus reality.

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