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AI Summary
- Mike Cessario, founder and CEO of Liquid Death, built the #2 most-followed beverage brand through entertainment-first, comedy-driven viral campaigns
- Scaled rapidly across categories including mountain water, sparkling water, iced tea, and energy to $1.4 billion valuation
- Named to TIME100 Next with accolades including Fast Company's Most Innovative Companies (#1 advertising) and Ad Age's America's Hottest Brands