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AI Summary
- Josh Reeves co-founded Gusto in 2012 when 40% of US employers still did payroll by hand, solving a major pain point for small business owners buried in tax codes and paperwork
- Gusto transformed payroll from a grind into a tool that freed entrepreneurs to focus on their core business, growing to a $9.5 billion company
- The company succeeded by identifying and solving real pain points for small business founders, allowing them to reclaim time and energy for their dreams