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AI Summary
- Michael Ovitz co-founded Creative Artists Agency (CAA), revolutionizing talent representation and transforming the entertainment industry through a strategic approach that fundamentally shifted power dynamics.
- Rising from a mailroom trainee in the 1960s to industry leader by the 1980s, he represented virtually every major star including Tom Cruise, Steven Spielberg, Meryl Streep, and David Letterman, orchestrating deals of unprecedented scale and complexity.
- Ovitz became known for creating the 'packaging' model that bundled talent for studios, his relentless strategic thinking, fierce intelligence, and ability to reshape how entertainment deals were structured and executed.