Building a Mission-Driven Brand: Lessons from Knix Founder

✨ AI Summary

Joanna Griffiths, founder and CEO of Knix, shares her journey building the company from 2013 into a major player in intimate apparel by identifying a gap for leak-proof underwear
She discusses challenges of being a female founder in a male-dominated industry, including struggles pitching to investors who didn't understand her product
Griffiths reveals how she navigated fundraising while pregnant with twins and closed a round days before giving birth, demonstrating remarkable determination