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The Startup CEO Show
The Startup CEO Show

Pine's Mission: Making Homeownership Affordable for All Canadians

Apr 28, 2025 · 51:43
AI Summary
  • Justin Herlick, co-founder and CEO of Pine, shares his journey from Wall Street to Silicon Valley startups, which inspired him to bring innovative fintech solutions back to Canada
  • He explains Pine's mission to disrupt the traditional mortgage industry through technology and customer-centric approaches to make homeownership more accessible
  • Herlick discusses challenges specific to building a consumer-focused startup in Canada, including talent acquisition and fundraising hurdles

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