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Masters of Scale
Masters of Scale

Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

Sep 29, 2026 · 00:27:11
✨ AI Summary
  • Hershey's CEO Kirk Tanner discusses maintaining cultural relevance and brand innovation.
  • GLP-1 users are seen as beneficial for the candy market.
  • AI optimizes sales routes, and successful brand collaborations are highlighted.

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