The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20VC: The Memo: What is a Sales Playbook? Does the Founder Need to Create It? Should the First Sales Hire Be a Leader or a Rep?

Jul 27, 2022 · 32:23

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✨ AI Summary

A sales playbook is essential for early-stage companies to standardize processes.
Founders may not need to create the playbook; first hires can contribute.
The first sales hire debate: leader vs. individual contributor is crucial.

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