The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop

Sep 28, 2022 · 51:34

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✨ AI Summary

Top marketers adopt a venture capitalist mindset.
Product marketing is not the starting point for great companies.
Strategic testing and spending are key for new marketing channels.

Guests on This Episode

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Product Marketing

1 podcast appearance

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