The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

Dec 20, 2024 · 01:10:15

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✨ AI Summary

Matt Plank argues against sales playbooks and discusses the BS of discounting.
He shares insights on creating urgency and winning the pricing game.
Key takeaway: Effective sales strategies focus on value, urgency, and strategic pricing over discounts.

Guests on This Episode

MP

Matt Plank

1 podcast appearance

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