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Fortune Magazine

From Side Hustle to $1.95 Billion: How Poppi Cracked the Gen Z Code | Term Sheet

Sep 24, 2026 · 0:42:41
✨ AI Summary
  • Poppi transformed from a side hustle to a $1.95 billion brand by mastering Gen Z trends.
  • Co-founder Allison Ellsworth discusses outmaneuvering legacy soda brands and capturing the next generation.
  • The episode explores Poppi's journey from near collapse to a billion-dollar success story.

Guests on This Episode

AE
Allison Ellsworth
6 podcast appearances

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