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AI Summary
- Achraf Ait Bouzalim founded the streetwear brand 6PM, gaining global fame through Lamine Yamal's shorts.
- He discussed 6PM's breakthrough, marketing strategies, and community building in a previous OMR Podcast.
- The episode revisits his journey and how 6PM achieved significant brand recognition without traditional advertising.
Guests on This Episode
AB
Achraf Ait Bouzalim
1 podcast appearance