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AI Summary
- Sara Blakely built Spanx through three-part courage engine: gratitude, mortality awareness, and clear mission; these mindsets turned anxiety into action
- Go-to-market tactics: lead with humanity and humor, remove doubt language from pitches, create bathroom demos and real-world prototypes before scaling infrastructure
- Idea protection: guard thinking time fiercely, maintain an idea log, test fast with small real-world demos, and build momentum through proof before full operations exist