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The Artificial Intelligence Show
The Artificial Intelligence Show

#231: How Zapier Is Building an AI Marketing Brain

Aug 13, 2026 · 35m
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✨ AI Summary
  • Zapier's CMO initiated a "code red" to shift from AI adoption to AI-native marketing.
  • Zapier built an AI-powered "marketing brain" with three tiers of builders.
  • The "lossless marketing" concept and working in public were key to their AI transformation.

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