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WSJ. Style

Why Making Blue M&M’s Is So Hard | WSJ

Jul 1, 2026 · 0:04:45
AI Summary
  • Mars is developing naturally-dyed M&M's due to consumer demand for fewer artificial colors.
  • Creating a naturally blue M&M using spirulina presents significant manufacturing challenges.
  • The taste and feasibility of natural dyes were tested inside the Mars factory.

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